Focus Areas
AI Strategy
Designing intelligent systems and experiences that balance automation with human judgment and operational trust.
CX Leadership
Leading user-centered digital transformations across complex enterprise and consumer environments, including regulated industries.
Web3 Innovation
Translating blockchain technologies and decentralized ecosystems into practical, business-ready strategies grounded in trust and governance.
Featured Case Studies
CASE STUDY
INDEPENDENT PROJECT
Designing an AI-Native Leadership System
Self-directed / Independent Lab
Created a repeatable, AI-accelerated leadership system that aligned market signals, learning, audience, work, and experience into one coherent portfolio program.
AI-native leadership system focused on judgment and governance
Strategy accelerated by AI, guided by human decision-making
Portfolio designed for how executives actually evaluate leaders
AI
CX
Product Strategy
Labs
CASE STUDY
Big Data Social Listening & Decision Intelligence Platform
Associate Director, CX & Product Strategy
Delivered a global, big data–powered social listening and reporting platform with automated alerts and executive dashboards—enabling faster, insight-driven brand and marketing decisions at scale.
AI
CX
Product Strategy
CASE STUDY
INDEPENDENT PROJECT
Human-in-the-Loop CX System
AI & Product Strategy Lead
Designed a human-in-the-loop service blueprint defining AI and human touchpoints, escalation logic, ethical controls, and CX impact metrics.
CX
Product Strategy
CASE STUDY
Modernizing Global Cash & Treasury Management
Associate Director, CX & Product Strategy
Delivered a research-driven, future-ready cash and treasury platform that improved usability, trust, and operational efficiency—earning a 4.5/5 user rating and positioning SMBC ahead of major competitors.
CX
Product Strategy
CASE STUDY
INDEPENDENT PROJECT
AI Strategy Framework for a Regulated Enterprise
AI & Product Strategy Lead
Developed a comprehensive AI strategy framework covering governance, operating models, risk management, and measurable outcomes.
AI
Product Strategy
Labs
Recommended
CASE STUDY
Intelligent Sample Management Platform for Veterinary Diagnostics
Delivered a multi-platform, compliant experience that reduced errors, improved lab efficiency, automated reporting, and established a foundation for future AI-driven optimization.
CX
Product Strategy
CASE STUDY
Unifying Internal Ecosystems Across Multiple Real Estate Brands
Delivered a unified, role-personalized platform that became the foundational design system for Realogy’s family of companies—enabling consistency, scalability, and future platform evolution.
CX
Product Strategy
CASE STUDY
Empowering Financial Advisors Through Design Thinking
Delivered a validated experience strategy and design roadmap—grounded in Design Thinking workshops—that accelerated platform modernization and improved advisor productivity.
CX
Product Strategy
CASE STUDY
Transforming a Legacy POS into a Scalable, Insight-Driven Vendor Platform
Delivered a redesigned POS experience that improved vendor efficiency and established a foundation for AI- and Web3-enabled capabilities.
CX
Product Strategy
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